I'm a divorced dad of three, working my way up from night stocker to founder — building a company that gives ordinary people a real stake in something that matters. I talk about ownership, rebuilding, and making America work for the people who show up every day.
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I recorded a video this week that I almost didn't post.
Not because it was a bad video. Because it wasn't really a video for you — it was a video for one person. Adrianne.
I've been building America's Holding Company for four years. Somewhere in that process I decided I wanted a real Board of Directors — not a decoration, not three names on a slide, but people who actually understand what we're building and are willing to carry some of the weight of it with me. I already had two seats figured out: my parents, and my friend Robert, the two people who've believed in this before there was anything to believe in.
The third seat, I left open for a long time. Not because I couldn't find someone qualified. Because I was waiting for someone I trusted enough to hand real accountability to.
So I turned the camera on, and I asked Adrianne.
Everything in the Ownership Mindset starts here, and this was no different. Asking someone to help govern the thing you've spent four years building is not a casual invitation. It's a decision about who gets a say in your future. Most people never make that decision on purpose — they let proximity make it for them. I didn't want to do that. I wanted to choose, on camera, out loud, so there was no ambiguity about what I was asking or why.
America's Holding Company is built on one belief: your time is worth something, and the longer you show up, the more you should own of what you're part of. That's true for subscribers earning shares year over year. It's true for a Board of Directors, too. A board isn't a title — it's people who show up for the decisions nobody sees on camera: the hard ones, the slow ones, the ones with no glory in them. If time is the currency, a board seat is one of the highest-trust things I have to offer.
I built America's Holding Company because I don't think I should be the only person this outlasts. A one-man vision dies with the man. A shared one has a chance. So this wasn't just a personal moment — it was a governance decision. Adrianne joining the board means the future of this company is now, in a small but real way, shaped by someone who isn't me. That's the whole point of building something that's supposed to survive past your own effort.
I'm sharing this publicly because "building in public" isn't just a content strategy for me — it's a promise. You don't just get the launches and the wins. You get the actual decisions, including the ones that are personal enough to make a grown man nervous to hit record.
The mindset is free. The ownership is $27 a month. And apparently, so is the occasional board seat, if you're the right person.
If you want to see my request video, its embedded below:
What I'm building
America's Holding Company
Most people spend their whole life paying into things they'll never own. I built the opposite of that. Twenty-seven dollars a month. A Christmas ornament. And real ownership that grows every year you stay.
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