Building in Public

Living It Instead of Documenting It: A Life Update

Justin Stephens

Published on: 29/09/2026

A personal update on love, a new WinCo store opening, a management certificate, and the first members of America's Holding Company. The time will pass anyway.

life updatebuilding in publicpersonal growthWinCoretail managementownership mindsettime is everythingentrepreneurship

One Week In: What Store 48 Is Teaching Me About Scale

Justin Stephens

Published on: 01/09/2026

A real-time update on my move to WinCo Store 48 — and why the way great businesses are built for scale is changing how I think about ownership and time.

ownership mindsetpersonal brandWinCobuilding in publictime is everything

The Ten Months That Changed How I See Taxes

Justin Stephens

Published on: 01/09/2026

A sales job with a tax strategist taught me how the wealthy protect what they build over time. It's also where the idea for America's Holding Company came from.

ownership mindsettime is everythingAmerica's Holding Companyorigin storyentrepreneurship

Yes, It's Real. Here's Why I'm Still Skeptical Too.

Justin Stephens

Published on: 31/08/2026

Justin Stephens gets honest about skepticism, doubt, and the 40-year vision behind building in public — one day at a time.

building in publiclong-term visionskepticismentrepreneurship journeyownership mindset