Hey, Life with Justin Stephens community! Justin here, continuing the series on America's Holding Company from yesterday's structure overview. As we document this journey through personal finance, success, business, sales, and marketing, today's entry covers the businesses and assets we're currently building within AHC. This is the engine driving the vision—using time, content, and partnerships to create value. Let's break it down, based on my experiences shaping this over the last 3 years.

The Primary Asset: My Time and Content Creation

The first and primary asset is my time, and how I invest that time is what will bring this vision to life. No matter how I spend it, I'm always creating content about it. Think of me like my own marketing department—when I become part of someone's team, I push out their content and look for ways to support and share them with my following. All revenue from ads and running my personal brand goes directly into America's Holding Company. We use this to buy assets on the open market, ideally index funds that track the American economy as a whole. This creates passive growth while we focus on active ventures.

Ownership of Personal Brand and Future Deals

AHC owns all my personal brand pages, the blog, my personal AI (interact with it on the blog!), and any deals I'm involved with in the future.

One of those is a cleaning company started by my friend. We're partnering in it, cross-selling handyman services and cleaning to the same clients depending on their needs. She's putting 10% of her company into AHC to begin with, and we have the opportunity to earn up to 40% based on hitting benchmarks: At $250,000 in revenue, we can purchase another 10%; at $500,000, the next 10%; and at $1,000,000, the final 10%.

We'll value the company at each milestone and trade Class C shares of AHC (also valued) for the stake. If you're in the Boise, Meridian, Nampa areas and need cleaning, we'd love to take care of you—reach out!

The Faceless YouTube Channel: Motivating Dogs

The next asset is a faceless YouTube channel called Motivating Dogs. This channel takes dog videos and overlays motivational quotes on top of them. It's run entirely by my virtual assistant, Rosey, so we're leveraging our second "employee" by empowering and training them to manage a YouTube channel. The goal is to increase reach and ad revenue through content not tied to politics or my personal brand—pure, uplifting fun that generates passive income.

The Bigger Picture: Revenue for Growth and Assets

These are currently the assets AHC holds, and the goal is to use them to increase cashflow. This is all revenue with direct costs but not tied to equity or shares someone gets in AHC. All this revenue goes to growing the company and acquiring more assets we don't have to manage, like through the stock market. Whenever someone becomes a sponsor of the Life with Justin Stephens show, they're adding revenue to the stack used to purchase shares in other businesses, as well as paying for the cost of the annual Christmas ornament. The only way to participate in ownership of what I'm building is through the sponsorship program, since we're not yet publicly traded. We can start filing to go public once we hit $10,000,000 in assets/revenue.

Using Content to Drive the Cycle

We're going to use the cleaning business to create content that drives revenue up, which will also build a following for us as a company. This will cycle every day since we all share the same 24-hour period: Creating content to drive clients to the cleaning company, building up the cleaning company to build our portfolio, and letting the cleaning company become the vehicle that America's Holding Company is built on.

Reflections: Building with Purpose

My experiences over the last 3 years have shown that starting small with assets like time and content can compound into something big. It's all about creating a system where everyone benefits through equitable ownership.

Why This Matters for Your Journey

Concepts like this encourage thinking big in finance (revenue reinvestment), business (partnerships for growth), and life (using time to build legacy). It's a reminder that assets aren't just money—they're the foundation for impact.

At Life with Justin Stephens, we share raw Journal Entries like this, alongside Point of View stories, Life Strategy tips, Resources, and Great Causes to inspire your path in finance, business, sales, marketing, and beyond.

Call to Action: Subscribe at justindcstephens.com for daily motivation. If this sparks interest in sponsorship or partnerships, reach out, and comment: What's one asset you're building in your life?

P.S. Tomorrow, a Journal Entries post on how the sponsorship program works and the three tiers of sponsorships. Stay tuned!

To your success,
Justin Stephens