Today I want to talk about why I create content the way I do. I believe that everyone only has 24 hours to invest each day, and they invest it in whatever way they see fit. This also includes social media. You will have some people that spend all their time on X, Facebook, Instagram, LinkedIn, Youtube, or any host of other social media platforms, but they dont spend time on all the social media platforms. so when I create content, it is designed to be the same thing across all platforms. I know that isn't the 'right' way to do it, but it is how I use social media to share my journey. I dont want to try and get people to change, I dont want to try and get people to follow me here or there or something else, I would rather put the same content out across the board and let people follow along from their preferred platform. I do this to leverage my time as well, I can create and distribute content very quickly and that is by design. I am trying to build my brand on real world speed rather than perfect. I want to be up to date as much as possible. Thats why I dont batch content and that is why I do everything as real time as possible. Social media is just a tool, and it is up to you to decide how you want to use it!
Hey, Life with Justin Stephens community! Justin here, with a journal entry on something that's core to how I operate—why I create content the way I do. As we document this journey through personal finance, success, business, sales, and marketing, today's reflection is about my approach to social media and content. It's not the "right" way, but it's mine, designed for efficiency and authenticity. Let's break it down.
I believe that everyone only has 24 hours to invest each day, and they invest it in whatever way they see fit. This also includes social media. You will have some people that spend all their time on X, Facebook, Instagram, LinkedIn, YouTube, or any host of other social media platforms, but they don't spend time on all the social media platforms. So when I create content, it is designed to be the same thing across all platforms. I know that isn't the 'right' way to do it, but it is how I use social media to share my journey. I don't want to try and get people to change, I don't want to try and get people to follow me here or there or something else, I would rather put the same content out across the board and let people follow along from their preferred platform.
I do this to leverage my time as well—I can create and distribute content very quickly, and that is by design. I am trying to build my brand on real-world speed rather than perfect. I want to be up to date as much as possible. That's why I don't batch content and that is why I do everything as real-time as possible. Social media is just a tool, and it is up to you to decide how you want to use it!
From my experiences, this approach keeps things authentic—sharing raw, timely updates without platform-specific tweaks. It's about efficiency in a busy life, balancing WinCo shifts, handyman gigs, and family.
Content creation can be a hustle—use it your way to leverage time, avoid stagnation, and build genuinely. In finance, it's efficient investing; in business, consistent branding; in life, authentic sharing.
At Life with Justin Stephens, we share raw Journal Entries like this, alongside Point of View stories, Life Strategy tips, Resources, and Great Causes to inspire your path in finance, business, sales, marketing, and beyond.
Call to Action: Subscribe at justindcstephens.com for daily motivation. Share your content strategy, and comment: How do you leverage social media?
P.S. Tomorrow, a Life Strategy post on real-time vs. batched content. Stay tuned!
To your success,
Justin Stephens