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How to invest in America's Holding Company

How to Invest in America's Holding Company: Explaining the Share Classes

September 19, 20253 min read

Hey, Life with Justin Stephens community! Justin here, continuing the conversation from yesterday's introduction to America's Holding Company. As we document this journey through personal finance, success, business, sales, and marketing, today's entry focuses on how to invest in the share classes. This is key to understanding how the system empowers participants through time-based equity. Let's break it down by class, based on my experiences developing this over the last 3 years.

Class A Shares: For Board Members and Direction Control

Class A shares make up 19% of the company, with 19,000 shares total. These are for the board of directors and control the direction of America's Holding Company through super voting rights—each share gets 30 votes. Currently, I own 3,000 Class A shares, and we have two board member teams (my parents and a close personal friend) with 2,000 each. That means 12,000 shares are still owned by the company, reserved for the other 6 board member seats (2,000 per seat). Class A shares can only be invested in directly through a conversation with me. If you have any interest in being a board member for what I'm building, please reach out at [email protected] to discuss.

Class B Shares: Retirement Shares Through Sponsorship

Class B shares are 51% of the company, with 51,000 shares, and these are the retirement shares modeled after an ESOP. They can only be earned through being a sponsor of the Life with Justin Stephens show. There are three price points for signing up a unit (like a family or company), plus a per-head price of $27/month regardless of tier. The tiers are:

  • Level 1 ($97/month): Sign-on bonus of 20 Class B shares per person, plus 5 shares/year multiplied by years in the program (e.g., year 1: 5 additional, year 2: 10, etc.).

  • Level 2 ($297/month): Sign-on bonus of 40 shares/person, plus 10 shares/year multiplied by the years in the program (year 1: 10, year 2: 20).

  • Level 3 ($997/month): Sign-on bonus of 80 shares/person, plus 20 shares/year multiplied by years in the program (year 1: 20, year 2: 40).

These are monthly commitments you can cancel anytime, but canceling resets your multiplier. Class B shares can only be sold back to America's Holding Company, using sponsor cash to buy them out—cycling value back into the system.

Class C Shares: Public Access and Investment Opportunities

Class C shares are 30% of the company, with 30,000 shares, and these are what we plan to take public. There are two ways to get access:

  1. Buy them directly from someone selling their shares.

  2. Through the "Future of Society" investment opportunity: When life milestones happen (e.g., marriage, kids, graduation, military service), paying subscribers can invest $100 for deeply discounted Class C shares. Once public, sell them at market rate for a cash infusion to celebrate/support the event.

This whole concept is designed to empower clients to chase dreams and fund life from birth to death—time-based access for equitable support.

Reflections: Clarity on the Path Ahead

Sharing this structure feels like a step forward after my awakening last week—it's about building publicly and inviting collaboration. My experiences refining it show how flexibility (like class functions) creates a system for all.

Why This Matters for Your Journey

Ideas like this challenge us to think big in finance (equitable wealth), business (scalable structures), and life (support across generations). It's about ownership for everyone.

At Life with Justin Stephens, we share raw Journal Entries like this, alongside Point of View stories, Life Strategy tips, Resources, and Great Causes to inspire your path in finance, business, sales, marketing, and beyond.

Call to Action: Subscribe at justindcstephens.com for daily motivation. If this intrigues you, share your thoughts, and comment: What's one way you'd invest in equitable support?

P.S. Tomorrow, a Journal Entries post on the business structure behind America's Holding Company. Stay tuned!

To your success,
Justin Stephens

employee stock ownership planESOP benefitsshare classesC corporationfirst right of refusalretirement sharespublic sharessponsorship investmentequitable ownershipinvesting in startups
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Justin Stephens

Justin Stephens is a husband and a father of 3. He is always looking for ways to create the impact that he is chasing, changing the way employees are compensated in America.

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