I'm a divorced dad of three, working my way up from night stocker to founder — building a company that gives ordinary people a real stake in something that matters. I talk about ownership, rebuilding, and making America work for the people who show up every day.
Read my story
Latest writing

I'm building something real — and I don't want to do it alone. Here's what I'm actually looking for in a cohost, a partner, and someone ready to build a life worth watching. ...more
Building in Public
June 10, 2026•4 min read

I'm a WinCo Manager in Training building a personal brand at the same time. Here's the full strategy — career, brand, product, and why every piece is connected to one idea: ownership. ...more
Building in Public
June 09, 2026•5 min read

I had a great mentor meeting this week and never asked for the one thing I actually wanted. ...more
Building in Public
May 02, 2026•3 min read

Boise Idaho content creator and entrepreneur Justin Stephens asks the hard question — am I climbing the right ladder? A raw, honest look at financial struggle, ambition, dating, and defining success o... ...more
Building in Public
April 27, 2026•6 min read

I went quiet for three months — not because I quit, but because I was rebuilding. Here's what I figured out about burnout, starting over, and why I'm back with a clearer head and a better plan. ...more
Building in Public
April 21, 2026•3 min read

Justin Stephens' Journal Entry: Life's adventure—loving WinCo (team/ownership), Christmas ornaments dream (WinCo stores goal), long-term goals (10yr focus/commitment). Passion + persistence = progress... ...more
Building in Public
January 15, 2026•6 min read
What I'm building
America's Holding Company
Most people spend their whole life paying into things they'll never own. I built the opposite of that. Twenty-seven dollars a month. A Christmas ornament. And real ownership that grows every year you stay.
Learn about AHC →Real talk on ownership, rebuilding, and building something worth leaving behind. No fluff. Just what I'm actually learning — sent straight to your inbox.